Monthly Archives: November 2011

Don’t Buy This Jacket

In the midst of all the store flyers advertising Black Friday deals, I saw this ad in the New York Times from Patagonia.  I loved the message, what a refreshing approach to the mass consumerism of the day. With the … Continue reading

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Marketing 2020: Shifting the balance between consumers & brands

Earlier this week I attended AMA Atlanta’s Signature Luncheon, where a panel of experts discussed the chapter’s white paper on the future of marketing: 20/20 in 2020: Toward a New Vision in Marketing. Moderated by Dr. Ken Bernhardt from Georgia … Continue reading


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Avoid sticky situations that could damage your brand.

This week I attended the BlogWell Atlanta conference, put on by The conference had a great format, quick-hit case studies from Atlanta-centric corporations on their social media efforts. My favorite was from The Home Depot, describing an online community … Continue reading

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A 10-day Cruise in 300 Words or Less

We quickly got into vacation mode on our recent Mediterranean cruise on Oceania’s Nautica, so the blog suffered from a bit of neglect. And now, how to boil down a fabulous 10 days in just a few words & pictures? … Continue reading

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