Tag Archives: social media

Marketing 2020: Shifting the balance between consumers & brands

Earlier this week I attended AMA Atlanta’s Signature Luncheon, where a panel of experts discussed the chapter’s white paper on the future of marketing: 20/20 in 2020: Toward a New Vision in Marketing. Moderated by Dr. Ken Bernhardt from Georgia … Continue reading

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Avoid sticky situations that could damage your brand.

This week I attended the BlogWell Atlanta conference, put on by SocialMedia.org. The conference had a great format, quick-hit case studies from Atlanta-centric corporations on their social media efforts. My favorite was from The Home Depot, describing an online community … Continue reading

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