Author Archives: LouiseMulherin

About LouiseMulherin

Writer & publicist doing my best to be kind to Mother Earth.

Marketing 2020: Shifting the balance between consumers & brands

Earlier this week I attended AMA Atlanta’s Signature Luncheon, where a panel of experts discussed the chapter’s white paper on the future of marketing: 20/20 in 2020: Toward a New Vision in Marketing. Moderated by Dr. Ken Bernhardt from Georgia … Continue reading

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Avoid sticky situations that could damage your brand.

This week I attended the BlogWell Atlanta conference, put on by SocialMedia.org. The conference had a great format, quick-hit case studies from Atlanta-centric corporations on their social media efforts. My favorite was from The Home Depot, describing an online community … Continue reading

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A 10-day Cruise in 300 Words or Less

We quickly got into vacation mode on our recent Mediterranean cruise on Oceania’s Nautica, so the blog suffered from a bit of neglect. And now, how to boil down a fabulous 10 days in just a few words & pictures? … Continue reading

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Welcome Aboard!

Welcome Aboard! Our cruise launched yesterday from Barcelona and so far so good! When we were first considering a cruise, my friend Reva, who is a cruise veteran, wisely suggested we start with a ‘smaller’ ship. (If 600 people, not … Continue reading

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Baby, Let’s Cruise

We’re in Barcelona where we leave tomorrow for our cruise on Oceania’s Nautica. We’re both fairly well traveled, but neither of us have ever been on a cruise. Our itinerary takes us from Barcelona to Rome, with the French Riviera … Continue reading

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Songs are a Marker to History

Apple founder Steve Jobs died last week. Among his many accomplishments, the most significant in my life was the fun that comes from random music. Like many of you, my iPod on shuffle is a veritable smorgasbord of musical dissonance. … Continue reading

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Reveling in Random Knowledge

Just wrapped up my weekly ritual of watching CBS Sunday Morning. Every week, Charles Osgood brings us an in-depth look at current events, celebrities & other artists, and good old random stuff. This week, for example, there were stories about … Continue reading

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